In Brazil, big campaigns have traditionally meant TV. To shift this mindset and inspire creatives to think YouTube-first, the ViewBusters 7-episode web series and awards were created.
Celebrating top-performing campaigns from the YouTube Ads Leaderboard, the series was hosted by Antonio Tabet—a creator with over a billion views—who interviewed and surprised the Creative Directors behind the work, personally delivering their awards.
Each winner received a physical YouTube Play, synced to their live campaign, allowing them to track their views in real time—turning performance into something tangible, visible, and impossible to ignore.
Results YouTube Advertiser spends increased • Over 1.5M people impacted
